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Exercise 7 – IMC Campaign Presentation

Kellogg’s released two new products in 2020: Mermaid Waffles and Unicorn Waffles: https:// www.bestproducts.com/lifestyle/a33564605/kelloggs-unicorn-and-mermaid-waffles/. You have been tasked with creating an IMC campaign for the new products. Create a PowerPoint presentation and include the following:

1. Set 1-2 goals
2. Choose your campaign theme (i.e. consistent/central message)
3. Identify your target audience
4. Decide how you will share your message (i.e. elements from the promotional mix)
5. Provide one example from your IMC campaign (i.e. in-store promotion, commercial, print ad, social ad, radio spot, etc. )