Description

Topic 7 Quiz is a multiple-choice quiz that covers Chapters 9-11. This is a timed quiz lasting 30 minutes.

1. Question: The budgeting method evaluates necessary tasks, calculates estimated promotion budget costs and determines specific promotion outcomes.
2. Question: Jon Peabody, marketing manager for Jake’s Automotive, reviews how successful their recent digital marketing campaign has been by studying _____
3. Question: In order to evaluate how long a visitor remains on a website, IT manager John Akerman evaluates the visitor’s ____
4. Question: Tasty Pizza implements In order to optimize local search engine queries.
5. Question: In order to determine which ad is more effective, a web designer implements _____
6. Question: When an advertisement effectively conveys a company’s intended brand message through words and illustrations, it is considered to be thepart of the communication process.
7. Question: When auto manufacturing company designed a 6-month email campaign it included several customers offers that increased in value over time. This is an example of _____
8. Question: An advertising strategy can be ineffective when Salespersons are not involved, and ad copy is _____
9. Question: Web designers evaluate the page speed in order to determine _____
10. Question: The communications mix can be best described as _____ Effective marketers excel at messages and focusing on how a target demographic them _____
11. Question: The percentage of users that visit only one webpage and leave the site is called the _____
12. Question: Companies apply the to determine their advertising budgets based on the industry average _____
13. Question: Business to business companies usually incorporate a promotion strategy while business to consumer companies typically employ a promotion strategy _____
14. Question: The method of developing an advertising budget considers sales as the source of a promotion rather than the result _____
15. Question: when radio is used as an advertising medium which of the following statement is usually true _____
16. Question: when radio is used as an advertising medium which of the following statement is usually true _____
17. Question: During a particular period of time is the percentage of people within a target market that were targeted for a specific ad campaign _____
18. Question: Companies often offer when customers send their proof of purchase to them _____
19. Question: When a company includes free shipping for 25 minimum purchases this deal is an example of _____
20. Question: ___ to marketers ask target audience member if they recall the message how often they viewed it and what they remember about the message