Description

Topic 1 Quiz is a multiple-choice quiz that covers Chapters 1 and 4. This is a timed quiz lasting 30 minutes.

1. Question: Examples of neuromarketing research are:
2. Question: What is market segmentation?
3. Question: Which of the following does not cover marketing data:
4. Question: Demographics, trends, buying habits, competition, and industry environments are the part of:
5. Question: What are the four positioning statements:
6. Question: Psychographic segmentation narrows segments of the market
7. Question: Which is the proper sequence of the marketing research process:
8. Question: Geographic segmentation narrows the market by.
9. Question: The likert scale comes under.
10. Question: Perceptual map is a tool for visualizing.
11. Question: Gathering of information in a structured way in order to answer marketing research questions.
12. Question: Creating points of difference in the mind of the consumer that allow a company to stand apart from its competitors. Without differentiation, a company’s product or service is just like everyone else, which can mean a slow demise in the marketplace.
13. Question: When an interviewer asks a question based on a scale “from one to five,” this is known as a Likert scale.Likert Scale
14. Question: Dividing of the entire available market into groups of consumers with similar characteristics.
15. Question: A tool that uses two or three variables to graph the position of a brand in comparison to its competitors based upon consumer perceptions.
16. Question: A declaration of a product, service, or brand’s uniqueness in the market. It is what identifies how your product or service meets the needs and wants of the consumer needs better than other competitive options.
17. Question: Owning a unique and compelling spot in the consumer’s mind that is different from any of your competitors.
18. Question: Specific to the questions that need to be answered. Much like the scientific method, researchers define the problem, establish a hypothesis, test the hypothesis, and draw conclusions.
19. Question: Open-ended research meant to better understand consumer reasoning and behavior.
20. Question: Structured research that is meant to answer a question in a way that can be communicated through numbers or statistics.