Description

MKT 315 Topic 1 Participation – Exercise 1 – Shake Shack Case Study
MKT 315 Topic 1 Quiz

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MKT 315 Topic 2 Assignment: Benchmark – Marketing Plan Analysis and Presentation Part 1- Research
MKT 315 Topic 2 Participation – Exercise 2 – Perceptual Map & Positioning Statement
MKT 315 Topic 2 Quiz

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MKT 315 Topic 3 Participation – Exercise 3 – TED Talk By Malcolm Gladwell
MKT 315 Topic 3 Quiz

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MKT 315 Topic 4 Assignment: Resume, Cover Letter, and Career Connections Profiles
MKT 315 Topic 4 Midterm Exam
MKT 315 Topic 4 Participation – Exercise 4 – Permission to Unlock. Amazon In-HomeIn-Car Delivery Service

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MKT 315 Topic 5 Assignment: Benchmark – Marketing Plan Analysis & Presentation Part 2 – Product or Service & Price
MKT 315 Topic 5 Participation – Exercise 5 – Subway Pricing Problems
MKT 315 Topic 5 Quiz

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MKT 315 Topic 6 Participation – Exercise 6 – Handling Channel Conflict
MKT 315 Topic 6 Quiz

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MKT 315 Topic 7 Assignment: Marketing Plan Analysis and Presentation Part 3 – Place and Advertising Promotion
MKT 315 Topic 7 Participation – Exercise 7 – IMC Campaign Presentation
MKT 315 Topic 7 Quiz

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MKT 315 Topic 8 Assignment: Global Marketing Factors
MKT 315 Topic 8 Participation – Exercise 8 – McDonald s Case Study
MKT 315 Topic 8 Final Exam