Description

Topic 2 Quiz is a multiple-choice quiz that covers Chapter 2. This is a timed quiz lasting 15 minutes.

1. Question: Examples of neuromarketing research are:
2. Question: What is market segmentation?
3. Question: Which of the following does not cover marketing data:
4. Question: Demographics, trends, buying habits, competition, and industry environments are the part of:
5. Question: What are the four positioning statements:
6. Question: Psychographic segmentation narrows segments of the market by:
7. Question: Which is the proper sequence of the marketing research process:
8. Question: Geographic segmentation narrows the market by:
9. Question: The likert scale comes under
10. Question: Perceptual map is a tool for visualizing:
11. Question: Gathering of information in a structured way in order to answer marketing research questions.
12. Question: Creating points of difference in the mind of the consumer that allow a company to stand apart from its competitors. Without differentiation, a company’s product or service is just like everyone else, which can mean a slow demise in the marketplace.
13. Question: When an interviewer asks a question based on a scale “from one to five,” this is known as a Likert scale.
14. Question: Dividing of the entire available market into groups of consumers with similar characteristics.
15. Question: A tool that uses two or three variables to graph the position of a brand in comparison to its competitors based upon consumer perceptions.
16. Question: A declaration of a product, service, or brand’s uniqueness in the market. It is what identifies how your product or service meets the needs and wants of the consumer needs better than other competitive options.
17. Question: Owning a unique and compelling spot in the consumer’s mind that is different from any of your competitors.
18. Specific to the questions that need to be answered. Much like the scientific method, researchers define the problem, establish a hypothesis, test the hypothesis, and draw conclusions.
19. Question: Open-ended research meant to better understand consumer reasoning and behavior.
20. Question: Structured research that is meant to answer a question in a way that can be communicated through numbers or statistics.