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Exercise 3 – TED Talk by Malcolm Gladwell

Watch this video by Malcolm Gladwell, who is the author of multiple New York Times bestselling books, and then answer the questions below. https://www.ted.com/talks/ malcolm_gladwell_choice_happiness_and_spaghetti_sauce?language=en

1. Gladwell mentions “horizontal ” What is horizontal segmentation and why is it important?

2. How did Howard Moskowitz change the food industry?

3. According to Gladwell, what are some ways to make consumers happy?