Description

Final Exam is a multiple-choice quiz that covers content from Topics 5-8. This is a timed exam lasting 70 minutes.

1. Question: Judy Evans, web designer, included a webpage in order to share positive consumer reviews. Select one
2. Question: An intermediary who sells to consumers is referred to as: Select one
3. Question: 3M is a master of the pricing strategy. According to a 3M manager, “We hit fast, price high, and get the heck out when the me-too products pour in.” Select one
4. Question: When Juicy Chicken decides to promote grilled chicken instead of traditional fried chicken, Juicy Chicken experiences _ conflict. Select one
5. Question: When Bill successfully overcame each of his customer’s objections and asked for the order, Bill was in the __step of the selling process. Select one
6. Question: If salesperson Jane calls her customer to make sure that he is satisfied with the product, Jane is in the ___ stage of the selling process. Select one
7. Question: What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons? Select one
8. Question: Which of the following is the first step in the personal selling process? Select one
9. Question: The promotional mix includes advertising, _, sales promotion, public relations, digital marketing, and direct marketing. Select one
10. Question: _____ is a measure of price sensitivity providing a relationship between adjustments in price and the quantity demanded of a good or service. Select one
11. Question: _____ incorporates the use of webpages, sponsorships, press releases, and special events. Select one
12. Question: Because of _ businesses are forced to be competitive: Select one
13. Question: The is the ratio of profit to the investment used to earn that profit. Select one
14. Question: Why is it beneficial to use digital catalogs? Select one
15. Question: The ROI equation does not: Select one
16. Question: When a producer focuses marketing efforts toward final consumers in order to persuade them to buy the product, the company is applying a strategy. Select one
17. Question: Which major promotion strategy incorporates telemarketing, product catalogs, kiosks, and the Internet? Select one
18. Question: Instead of depending on product marketing information, modern customers can use _ to acquire information about products and services. Select one
19. Question: When a group of individuals selects a particular consumer-submitted entry, it is called a: Select one
20. Question: When Auto-Manufacturing Company designed a 6-month e-mail campaign, it included several customer offers that increased in value over time. This is an example of: Select one
21. Question: The use of a combination of two or more indirect channels and possibly a direct channel to reach target markets is called: Select one
22. Question: When selecting a media vehicle, a media planner calculates the total cost of using a particular medium at the: Select one
23. Question: Before calling on a prospect, a salesperson seeks to discover information about a prospective buyer. This is the __ step of the sales process. Select one
24. Question: Adding new channels in a multichannel distribution system provides the following advantage. Select one
25. Question: Instead of offering its products through “brick-and-mortar” companies, a book distributor decides to market directly to customers through the U.S. mail. This is an example of: Select one
26. Question: A enables sales people to efficiently work from any location at any time. Select one
27. Question: Pete Jones, a bait shop owner, incorporates _ within a webpage to entice customers to buy a new lure. Select one
28. Question: Considering the communication process, an advertisement of a particular copier machine model would be considered: Select one
29. Question: You have been asked to calculate the break-even point for a new line of souvenir T-shirts. The selling price will be $25 per shirt. The labor cost is $5 per shirt. The administrative costs of operating the company are estimated to be $60,000 annually and the sales and marketing expenses are $20,000 a year. Additionally, the cost of materials will be $10 per shirt. What is the break-even quantity? Select one
30. Question: Several companies produce latex gloves that are used in a variety of different industries. If one of the glove manufacturers decreases its price by just a few percentage points, it will result in a significant increase in quantity demanded. The demand for latex gloves is: Select one
31. Question: In order to evaluate how long a visitor remains on a website, IT manager John Ankerman evaluates the visitor’s. Select one
32. Question: Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to: Select one
33. Question: During the step of the selling process, a salesperson presents the value of the company’s product or service and offers solutions to customer problems. Select one
34. Question: If a sudden ringing sound distracts an advertisement reader, and it prevents him from recalling the message, this unplanned event is called: Select one
35. Question: When a receiver assigns meaning to the symbols encoded by company advertisements, it is called: Select one
36. Question: Jon Peabody, marketing manager for Jake’s Automotive, reviews how successful their recent digital marketing campaign has been by studying data. Select one
37. Question: _____ measures the profit or loss generated by the investment relative to the costs associated with that product. Select one
38. Question: Free or minimal cost items offered by companies in order to entice customers to buy their product are called: Select one
39. Question: Alice Jackson designed her company webpage to include a _ page that directs visitors to a particular webpage and entices them to buy a featured product. Select one
40. Question: Which of the following is an inherent strength of advertising? Select one